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There are many ways to start your search for your dream dress. You can consult a wedding planner, talk to your friends or follow @whiteonebridal Instagram account to get inspired. Additionally, visit Whiteonebridal website to explore different styles, silhouettes and trends and then save your favorites. We also recommend you subscribe to Whiteonebridal newsletter to stay up to date with our latest news and happenings.
Whiteonebridal wedding dresses are available all over the world in our multibrand bridal boutiques around the world. Please check our [Store Locator] to find your nearest store and book your appointment. If you are looking for a specific gown, please call your nearest store to check availability.
We recommend 9-12 months before your wedding day. If your wedding date is sooner or you have decided to get married spontaneously, we also have dresses you can try on and take home with you on the same day.
To be fully prepared for the big day, most brides order their dress 6-8 months in advance. This gives enough time to customize your dress and plan comfortably for 2 fittings so that you look and feel heavenly in your dream dress.
Whiteonebridal wedding dresses range from 950€. For prices of specific dresses, please visit or call your nearest bridal boutique that distributes our brand. To find the store closest to you, please use our (Store Locator).
We believe that finding and purchasing your dream dress is a personal and unforgettable experience that requires the expert advice of our stylists in one of our boutiques. For this reason we do not offer to date an online shopping experience. We do offer virtual consultations from your own home, which can help you to define your preferences before coming into the store.


White One dresses are specially designed for our millennial brides. Chic and stylish, our wedding dresses are one-of-a-kind. Find the one – White One
Your health and safety have always been our top priority. Each authorized dealer has the proper measurements to keep you and your guests safe during your appointment. The number of guests you can bring with you depends on local regulations. Please contact your nearest store.
Absolutely! Our recommendation is that you choose your friends and loved ones carefully and limit them to 2-3 people to help you in the selection of your dream dress. Currently due to COVID-19 restrictions, the number of guests can differ by country and city.

We recommend contacting your nearest store to get more specific information.
It depends on the location. To find a White One authorized dealer near you, use our ´store locator´ on the White One website. If you search the name of your store in Google you will find current opening hours information.


An appointment will ensure you receive personalized expert advice from the store stylists and will make finding your dream dress a wonderful and unforgettable experience. Please book your appointment online through the Whiteonebridal website.
After requesting an appointment at one of our authorized dealers, a stylist will contact you to confirm day and time of your appointment via telephone or email and also to get a clearer idea of what you are looking for (unless you have already done a virtual video consultation). Usually the bridal stylists will have a pre-selection of styles ready for you to try on.
The duration of in-store appointments depends on the day and agenda of the authorized dealer. Usually you will have either 1.5 or 2 hours. When confirming your appointment, the stylists will also confirm this information.
We kindly ask you to let the store team know in advance if you would like to change or cancel your appointment. Please directly contact the store as soon as your plans have changed.
Some of our authorized dealers offer fitting customizations in store. Once you select your dream dress it can be adjusted by seamstress in store in case the dealer offers this service.
We recommend booking a virtual consultation in order to select your favorites before you come to the store. On average brides try 5 or 6 dresses. There is no maximum number of dresses you can try on. Your expert stylist will do everything she can to help you find the dress of your dreams.
As Whiteonebridal gowns are made-to-measure, you will try on sample dresses during your in-store appointment. Your bridal stylist will adjust the dress to give you a good idea if it suits your body type. Once you have made a decision, your measurements are taken so that your dress is made just for you, and will fit perfectly.
First of all sizing is just a number. We believe that every bride deserves to look and feel beautiful! All of our dresses are custom fitted and available from European size 30 to 58 / US size 0 to 28.
Customization or personalization is possible with selected Whiteonebridal styles. Your expert stylist can advise and recommend what customizations can be made to which gown. The most popular type of customizations includes adapting the train length, variations in the shape and/or depth of the neckline, sleeve lengths, making the dress sleeveless, or choosing a different color.


Some of our dealers offer convenient methods to pay or finance your dress. Please check this option with the store.
Accessories and dresses from Special Occasion, including any alteration costs, must be paid in full on the day of purchase.


The Artistic Director of Whiteonebridal is Alessandra Rinaudo. She is a second-generation bridal connoisseur who grew up in Italy among precious fabrics and romantic silhouettes of her mother´s wedding boutique. Embracing Whiteonebridal heritage, excellent craftsmanship and innovation, she brings her own elegant signature and renowned bridal know-how to Whiteonebridal by creating beautiful dream dresses for all brides. You can follow Alessandra Rinuado’s Instagram account and get inspired by the latest trends: @alessandrarinaudo
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Whiteonebridal adheres to the highest quality standards with the most expert technical team who performs in-depth quality check of each and every one of the dresses before they are delivered to the stores. During this process, they ensure that each dress is perfect and it meets the exact measurements required.


One you order your dress, please discuss with the store what type of alterations and adjustments could be done to the gown.
Pack Your Wedding Dress In the Whiteonebridal garment bag with care. If you are flying, make sure your wedding gown adheres to your airline's carry-on requirements. Check ahead with the airline that you will sufficiently space to store the dress.
Please check if your nearest authorized dealer can offer this service for you.


All our dresses include an inner label with dry cleaning instructions. Please follow these carefully. For each item there is a care and conservation recommendation, that you can find on the composition label included in the dress or the accessory. As they are garments made with delicate fabrics and finishes, we recommend you use a specialist cleaner.
If you would like to share the photos of your dream day, please fill out the following form.
You can also share them on your own social media using the hashtags:


If you would like to tell other brides of your positive experience with us, you can leave a review in Google for the store where you purchased your gown.



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